Management

Claire Roberts

Claire Roberts, CEO

Claire specializes in launching early stage ventures, leading them through high growth and positioning them to reach their high performance potential.  She has a diverse industry background as a CEO covering manufacturing and distribution, technology, new media and medical informatics.  In addition to her private sector CEO experience, Claire was a key player in the launch of BioCrossroads, the Indiana life sciences economic development organization.  She most recently served as CEO of ArbiterSports, an NCAA backed SaaS venture headquartered in Sandy, Utah.  Claire heralds from Seattle, Washington, is a proud University of Washington Husky (Pac 8 generation) and is very happy to be calling Salt Lake City her home now.

Adam Ward CCO

Adam Ward, Chief Operations Officer

Adam has a wide background in marketing, operations and finance with nearly 20 years of management experience in industries as diverse as newspapers, software, business services, construction and medical devices. He was the Co-founder and CEO of eSilverBullet, COO of Grow America, VP of Operations at Eclipse Services, and General Manager at the Daily Utah Chronicle. He has a B.A. from Utah State University and an M.B.A. from Tulane University. He received the Emerging Executive award from the Utah Technology Council in 2011.

Terri Simpson CMO

Terri Simpson, Chief Marketing Officer

Terri has over 25 years in media, digital, sales, advertising and marketing. Terri has owned radio stations and became VP of Integrated Media for NBC Internet pioneering the integrated media space. She has serial success as a fundraiser, been a leader in the multi-cultural marketplace, designed and implemented affiliate models that broke new ground, sold for a profit two of her own companies. She is a culture builder, strategic matchmaker, business rainmaker, and values-based innovator, Terri enjoys impeccable relations and goodwill with many traditional and digital agencies. Terri also has a passion for start-ups. She’s engineered and overseen explosive acceleration for myriad entrepreneurial visionaries in need of an equally masterful marketing mind.


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